There are so many Website Design companies dotted around the world, it seems every man and his dog is setting up such a company, in fact anyone with a laptop seems agence web able to offer this service, and the prices for such a service are dropping like flies, you can pick up a website for a few hundred pounds etc.
So what makes one Website Design company completely different from another? What are the unique selling points that you have to be on the lookout for to make you choose one company over any other.
This question really depends upon the type of business that you are in, such as. if you are a fancy hotel with a number of restuarants, you are going to have to have a website a little more upmarket than say a nearby tradesman such as a plumber or an electrician; this is obviously going to reflect in the price that is charged.
If you are going to want regular updates to your website this will also be mirrored in the price you pay either monthly or at the beginning.
One of the most overlooked items when buying a Website Design emergeny room is whether or not any search engine optomisation (SEO) is included, without this your website will never get seen by people/customers searching for the keywords relating to your website/business, this is probably the most important factor when deciding who to get to design your website.
Designing websites today is easy compared to 5 or 10 years ago, you have content managed websites such as WordPress these can be built by anyone with an intermediate comprehension of computers, you don’t need to to have any Website Design or html knowledge. Hence the reason why there are so many Website Design companies springing up, what these companies don’t or can’t do is the most important thing regarding a website and that is SEO, the problem is that it takes some time to do it right.
If you are looking for a Website Design company in your local area simply enter to Google ” Website Design ” + your area, for example Website Design in Lincoln, this will bring you up a list of Website Design ers in Lincoln showing with a map in the top right hand corner and little red flags showing where the businesses are located, you need to be choosing one of these businesses as there SEO skills have been shown by them being on the first page of Google.
Now you have to decide what you want to pay for being on the first page of Google, I can pretty much guarantee that 98% of Website Design ers will only want to build that you simply website first then charge you a fee for doing SEO work, what you need is the 2% of Website Design companies that do everything as a package and that allow you to pay for it monthly and without signing any kind of contract, let me explain.
If you are new to the world of Website Design, you are probably unsure as to whether it is useful for you or not, it seems a little unfair to ask you to pay £300 – £400 for a basic website unsure if it will make you any cash or at least get your phone ringing with enquiries.
The 2% of Website Design companies that do what you need will do the following, they will pay for your website, they will build that you simply website, they will host the website and they will get the website placed on the first page of Google (generally in the top three spots) all Free of charge, they will then allow you a period of time to gauge the amount of new business you have received in this time (normally 1 month from the time you get inside the top three spots).
Only then will they charge you for your website and SEO, this is anywhere from £50 per month to £2, 000 per month depending on the type of business you are in, what you have to remember is that you have already seen the amount of profit you get from your FREE month at the top of Google, its just now a matter of haggling for you to remain there, if you think about it, it won’t actually cost you anything in reality as you’re paying for your next months website at the top of Google from your previous months profit, profit you would not need had had you not been at the top of Google.
Mick Young specialises in Website Design in Lincoln and has a company called Local Trades Website Design that specialise in designing websites for local trades such as plumbers, electricians, electrician and decorators etc, pretty much just about any kind of business that your customers would normally have used Yellow Pages or something similar to find you and your business.